IPC is the company that I have decided on to produce and distribute my product. They are the leading UK magazine publisher with over 80 magazines including NME, Pick Me Up, Marie Claire, In Style and Woman.
Approximately 2/3 of women and 44% of men in the UK read IPC magazines which equates to over 26 million readers.
Their digital properties include NME.com which is the third commercial music website in the UK.
IPC produces many diverse magazines and therefore would be ideal to produce my magazine because it doesn't produce many music magazines and as they are the leading magazine producer they would be ideal to produce my magazine as the fact that IPC produces it makes a statement about my magazine.
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